Our Story

We all run for different reasons, fitness, mental health, or a bit of time to ourselves. Some of us chase times, others just enjoy the run. But one thing’s the same, it should feel good.

That’s why we created everyday running co.

To take that feeling and bring it to life through bold, head-turning running accessories.

We’re husband and wife team Jake and Hayley and we're both keen runners. Most Saturdays you’ll find us at our local Parkrun, with our five-year-old cheering us on, and a new baby along for the ride too. Running has always been a big part of our lives, fresh air, new places, meeting people, and just enjoying it.

For us, what you wear matters.

We wanted to create something that felt as good as it looked, gear that performs properly, but also stands out. Not boring. Not generic.

With Jake’s background in product design and Hayley’s creative eye, we set out to build something different. Colourful, functional running accessories designed to be worn every day.

We produce in small batches to avoid waste and keep things intentional. No overproduction, no shortcuts. Just well-made products, designed by people who actually run.

Every day running co is about feeling good, looking good, and enjoying the run — whether it’s your first 5k or your next marathon.